The E-Cig Store 

Company Overview 

The E-Cig Store is a UK-based retailer founded in 2017, initially opening in Macclesfield, Manchester. Their mission has been to raise awareness of a healthier alternative to smoking, leading to rapid expansion across multiple locations.

Challenges 

As the business expanded, The E-Cig Store maintained a multi-company setup, relying on multiple systems, spreadsheets, and manual operations. This led to stock discrepancies, inefficiencies in warehouse operations, and inaccurate inventory tracking across stores and warehouses due to human error. The company sought an ERP solution that would: 

  • Reduce human error through automation 
  • Improve inventory cash flow 
  • Enhance individual store analysis 

Solution 

Smart IT implemented Odoo to unify The E-Cig Store’s operations under a single, integrated system. This provided improved stock visibility, cost control, and efficiency across all locations. Key Odoo modules used in the implementation included: 

  • Point of Sale (POS): Live inventory updates ensured real-time stock accuracy across all stores. 
  • Sales: Automated order processing streamlined operations, reducing manual input errors. 
  • Purchase: Auto purchase orders and vendor management features optimised procurement workflows. 
  • Warehouse & Inventory Management: Barcode scanning and automated stock adjustments improved warehouse accuracy and location efficiency. 
  • Accounting: Integrated financial tracking for greater transparency in cash flow management. 
  • Employees & HR: Modules for recruitment, appraisals, and employee management helped streamline HR processes. 
  • Website: Provided an enhanced e-commerce platform to support online sales. 
  • Reporting & Analytics: Product performance reports, forecasting tools, and business intelligence features provided critical insights into sales trends and operational efficiency. 

"As our organisation rapidly expanded, interconnectivity between departments became increasingly pivotal. Odoo seamlessly integrates our operations, enabling us at The E-Cig Store to continue our expansion ambitions at pace"

Peter Mellor • Purchasing Manager, The E-Cig Store 

Results 

The Odoo implementation successfully streamlined The E-Cig Store’s operations, leading to: 

  • Improved stock control: Real-time inventory tracking eliminated discrepancies between store locations and warehouses. 
  • Increased efficiency: Automation reduced manual errors, improving order accuracy and processing speed. 
  • Better financial oversight: Integrated accounting improved cash flow visibility and financial management. 
  • Scalability: The business can now manage multiple locations seamlessly while continuing to expand. 

By leveraging Odoo’s capabilities, The E-Cig Store has positioned itself for sustainable growth, ensuring efficient operations and a seamless customer experience across its expanding network.